The purpose of localization is to transform the products developed in a country or cultural environment and make them comply with the characteristics of the targeted country or environment on language, culture, politics, religion and other aspects so that the products look like (or similar to) locally developed products. The aim is to eliminate the differences between the two cultures and make the products easily accepted by the local users, which contributes to the promotion and sale of the products. Along with the continuous growth of economic globalization, localization constantly enriches content and greatly expands the scope including document translation, software localization, software functional testing, software interface testing, publishing, etc.
Companies participating in global competition today attach great importance on localization. It is considered the key to developing global markets. Localization services also face increasingly high quality and tight time requirements, which promotes increased professionalism of localization companies, more efficient organization and coordination, as well as increasingly high service quality.